Abstract:
As the intensity of students' learning motivation weakens or even disappears, some freshmen have problems such as learning adaptation difficulties, lower learning motivation, and weariness of learning, which seriously affect the learning effect. In order to solve this problem effectively, this paper makes an empirical study on the influencing factors of freshmen's learning motivation in two universities in Anhui Province.The research shows that freshmen themselves, peer groups, parents, teachers, schools, social environment and other factors affect the learning motivation of freshmen in different ways.Based on the results of the questionnaire analysis, this paper puts forward incentive measures to upgrade freshmen's learning motivation based on expectancy theory, namely, goal incentive, effort incentive, achievement incentive and reward incentive.The four measures are linked together to form incentive force, so as to effectively stimulate freshmen's learning motivation and improve their learning effect.