Abstract: Regulatory focus is a motivational theory originated from psychology, whose nomological network spans individuals, teams, and organizations. It is increasingly used to explain organizational phenomena and has an important impact on management research. This paper firstly discusses the theoretical foundation of regulatory focus. Then, from multi-level perspective, the paper summarizes the research related to regulatory orientation in organizational management, such as leadership, human resource management, entrepreneurial management, and strategic management, with particular attention to regulatory fit between individuals and contexts, pointing out how to adjust the motivational strategy according to the environment. Besides, this paper emphasizes the role of collective regulatory focus, which helps to understand the motivational processes in the workplace. Finally, the paper provides four feasible avenues for future regulatory focus research: multi-level regulatory fit, social implication, temporal mechanism, and individual differences.