2095-1124

CN 51-1738/F

中国5A级旅游景区季节性时空分布及影响因素研究——基于网络关注度的数据

Study on Seasonal Spatial and Temporal Distribution and Influencing Factors of 5A Grade Tourist Scenic Spots in China——Based on the Data of OnlineAttention

  • 摘要:
    目的/意义 季节性是影响旅游地发展的重要因素。探讨中国5A级旅游景区季节性时空分布及影响因素对旅游景区的季节性调控和运营优化具有重要意义。
    方法/过程 选取我国209个5A级旅游景区为研究样本,基于2016年的月度网络关注度等有关数据,利用月度指数、季节强度指数、基尼系数和回归模型,揭示中国5A级旅游景区季节性的时空变化特征及供给端的影响因素。
    结果/结论 研究结果显示:1)依据5A级景区的网络关注度月度指数及波动特征,将中国5A级旅游景区按季节性分为四种类型:无峰型景区、单峰型景区、双峰型景区和多峰型景区。2)上述209家5A级景区分布在31个省域。依据这31个省域5A级景区季节性强度指数均值分布,将旅游目的地分为四种类型:强季节性旅游目的地、次强季节性旅游目的地、次弱季节性旅游目的地和弱季节性旅游目的地。3)基于供给端的影响因素模型发现:气候条件对5A级景区旅游季节性具有正向影响,景区的纬度每增加1个单位,旅游季节性强度会提高0.395个单位;景区类型对季节性强度具有负向影响,自然类旅游景区季节性强于人文类旅游景区;经济发展水平对旅游景区季节性具有负向影响,人均国内生产总值每提高1个单位,旅游景区的季节性强度会降低0.178个单位;景区建设对旅游季节性的影响不显著。

     

    Abstract:
    Purpose/Significance Seasonality is an important factor affecting the development of tourist destinations.It is of reference significance to discuss the seasonal spatial and temporal distribution and influencing factors of 5A tourist scenic spots in China for the seasonal regulation and operation optimization of tourist scenic spots.
    Method/Process Taking 209 5A tourist scenic spots in China as research samples, this paper reveals the seasonal spatial and temporal variation characteristics of 5A tourist scenic spots in China and the influencing factors on supply sidebased on the monthly online attention in 2016 and other relevant data, using monthly index, seasonal intensity index, Gini coefficient and regression model.
    Result/Conclusion The results show that: 1) China's 5A tourist scenic spots' seasonality could be divided into four types: none peak, singlepeak, doublepeaks and multiplepeaks according to monthly index of 5A tourist scenic spots'online attention and fluctuant features.2) China's 31 provincial tourist destinations could be divided into four types: strong seasonality, sub-strong seasonality, sub-weak seasonality and weak seasonality according to mean value of provincial 5A tourist scenic spots' seasonal intensity index.3)The discovery of influencing factors on supply-side show:climate conditions have positive effect ontourism seasonality ofscenic spots.One unit latitude higher of the scenic spot, the seasonal strength would increase by 0.395 units.Attraction types have negative effect on seasonal intensity, wherethe seasonality of natural scenic spotsis much stronger than that of cultural scenic spots. Economic development also has negative effect on seasonal intensity.When the per capita GDP increases one unit, the seasonality intensity of the spot would reduce 0.178 units.However, the construction of the spot has none effect on tourism seasonality.

     

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