Abstract: The new business mode, new model and new way developed from the integration of agriculture and tourismnot only enrich the rural industrial business mode, but also solve the dilemma of rural development and ecological protection. The study first systematically how agri-tourism integration affects rural household income in terms of theoretical mechanism and effect mechanism, and then validates the impact of agri-tourism integration on farm household income by combining the panel data of 30 Chinese provinces from 2005 to 2020, using a combination of fixed-effect and mediating-effect models. The study shows that agri-tourism integration can significantly increases the rural household income, and it still checks out after going through a series of tests. Urbanization and service-oriented agriculture are important mediating mechanisms, both of which play a positive mediating role. Rural and tourism integration plays a greater role in improving agricultural income through urbanization. In order to maximize the role of agricultural tourism integration in helping rural revitalization, we should develop diversified agricultural tourism integration boutiques, improve complete sets of urban-rural integration mechanism and the interest associative mechanism between tourism and farmers.