Abstract: "Homesickness" is not only an emotional appeal of rural tourists, but also an important pre-variable that affects the behavior intention of rural tourism. Based on the relationship theory of "cognition-emotion-intention", this paper constructs a model of influence mechanism between perceived value, "homesickness" and behavioral intention, taking 300 valid survey questionnaires from Zhangjiajie country inn tourists as samples, and using SPSS22.0 and mos25.0 software to conduct an empirical analysis of exploratory factors, confirmatory factors and intermediate adjustment validity. The results show that the value of ostentation, convenience, aesthetics, and facilities are important factors affecting the perception of tourism consumption in Zhangjiajie’s country inns. These values can also affect directly the satisfaction of country inn consumption and behavior intention through the intermediate adjustment of "homesickness" feelings. The facility value has a significant impact on tourists' satisfaction, but no significant impact on behavior intention. The aesthetic value has no significant impact on tourists' satisfaction and behavior intention. The paper points out in the end that "homesickness" is an important experience of the consumption perception of country inn tourists. Only by adding "homesickness" elements to the construction of hardware facilities and environment, enriching the representation of "rural nature" in cultural construction, and strengthening the emotional service experience of "homesickness", can the satisfaction to country inns and intention to revisit be greatly improved.