汽车4S店销售服务顾客满意度评价模型
The Evaluation Model for Customer Satisfaction Index of Sale Service for a Vehicle 4S Shop
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摘要: 销售服务顾客满意度对汽车4S店的竞争力有十分重要的影响, 有必要建立一种评价模型对其销售服务顾客满意度进行客观的评价。本文选取模糊综合评判决策作为销售服务顾客满意度的评价方法, 构建了二级模型评价指标体系, 并采用专家估测法确定指标的权重, 从而建立了综合评价模型, 最后, 用该模型对某汽车4S店销售服务顾客满意度进行了综合评价, 其评价结果与实际情况相符。Abstract: The customer satisfaction index for sale service has very important influence on the competitiveness of a vehicle 4S shop, it is necessary to develop a kind of evaluation model to objectively evaluate its customer satisfaction index.The fuzzy comprehensive assessing strategy is employed as the evaluation method, and the evaluation index system of second-order model is built and the weights of evaluation index is determined using experts estimating method.As a result, a comprehensive evaluation model is created.The customer satisfaction index of sale service of a vehicle 4S shop is evaluated comprehensively by using this model.The evaluation result accords with practice, which indicates that this model has some practical values.