Research on Service Combination of Member Hobby for Relational Virtual Community

Relational virtual community has showed the trend that new users are saturated while the scales are shrunk at present in China. From the service innovation perspective, the preferences of member's hobby are selected as the theme and semantics of the membership data and service information are ontological. Portfolio of member-service under the preference theme can be realized with the help of semantic web in order to provide some strategic support for the smooth transition of relational virtual community.