Abstract: Although rural tourism in China has made great progress in recent years, there are still many problems such as “eating meals, playing circle cards” and so on. However, rural tourism in the United States is driven by urbanization and industrialization, and a diversified business system dominated by rural clubs, rural cultural tourism, agricultural tourism and portal community tourism is unique in the world. In typical experience, the United States pays attention to the display of rural culture and lifestyle to guide tourists to participate in the experience; strengthens the important role of government and institutions of higher learning in promoting rural tourism industry; pays attention to the role of the rule of law in rural tourism development and regards sustainable development as the core principle of rural tourism development policy. Under the background of the new era of individuation of consumption demand of rural tourism in China, the upgrading and expansion of industry, and the improvement of quality and efficiency, the successful experience of rural tourism development in the United States is worth learning from in China. Among them, we should build a characteristic scenic spot centered on rural people and rural culture, reflect on the image of rural people and rural people in the mainstream culture and actively improve it to create a standardized, healthy and sustainable rural tourism market environment In order to improve the overall level, competitiveness, global influence, sustainable development ability of rural tourism industry and realize rural revitalization, it is of great practical significance to shape the role of limited leading and service-oriented government.