Abstract: The contemporary global social ecology has entered the stage of convergence culture described by Henry Jenkins and others. The transformation of paradigm has made the production and dissemination of IP increasingly popular, and also provided new ideas for the development of local cultural tourism. Research find that dissemination of IP in local cultural tourism shows the characteristics of differentiated positioning, diversified dissemination contents and channels, and multi-directional interaction of dissemination structure. In view of these characteristics, local cultural tourism departments should focus on the dissemination of IP in local cultural tourism from four aspects: clear positioning, rich content, contact channels and coordinated dissemination. At the same time, it is also necessary to do a good job of IP communication in local cultural tourism by making solid preparation for early communication, building a healthy IP resource authorization system, and cultivating and introducing professional communication talents.