Abstract: Social physics is a new discipline born in the era of big data, which studies how exchanging ideas drives human behavior. The theoretical viewpoint of this emerging discipline has important theoretical significance and practical value for promoting the innovation of Ideological and political education in the new era. Thinking about the new practice of ideological and political education based on perspective of social physics, it is found that conceptual thinking of ideological and political education needs iteration, and the relationship between subject and object of ideological and political education has undergone new changes. Therefore, creating a new paradigm of ideological and political education can become a new choice for the innovation and development of ideological and political education in the new era. Under this new paradigm, social network form presents a new partnership pattern. The new role of subject of ideological and political education is charismatic connector, while the new role of object of ideological and political education is subject participant.