Abstract: As red culture is a typical Chinese culture, it is necessary to enhance the international communication power of red culture in order to spread Chinese things well. This paper proceeds from the common situation of the international communication of red cultural images, and analyzes the current international communication pattern of red cultural images from the perspectives of the main body, content and form of communication. It is feasible to explain the international communication of red cultural images from the three dimensions of patriotic empathy, soft competitiveness and community. The paper proposes the "centralization + scattering" as the main strategy for communication construction, "long video + short video" as the communication mode, "history + modernity" as communication content strategy, and "high-tech + traditional means" as the mass communication mode. All this aims to explore the international communication of red culture through video means. The new way of communication will help the red culture to become an excellent culture shared among the world.