1672-8505

CN 51-1675/C

嵌入与治理:主流意识形态话语智能化传播的算法审视

Embedding and Governance: A Review of Algorithms for the Intelligent Dissemination of Mainstream Ideological Discourse

  • 摘要: 算法推荐作为人工智能技术领域的重要形态,已成为日渐影响主流意识形态话语传播效度的新型场域。当算法嵌入主流意识形态话语传播领域,以个性化算法推荐技术驱动话语传播主体全员互动化、话语传播内容全息展露化、话语传播方式全觉沉浸化、话语传播空间全域覆盖化。但算法推荐诱发话语权力越位,导致“算法驱动”解构话语传播主体的引导作用、“算法黑箱”引发话语传播内容的边缘化、“算法鸦片”削弱话语传播方式的效能指数、“算法圈层”阻隔话语传播空间的拓展范围。为实现主流意识形态话语传播从“追逐算法”转向“驾驭算法”,要通过主体掌控算法、价值引领算法、技术规制算法、制度监管算法等治理手段,有序建构主流意识形态话语智能化传播图景。

     

    Abstract: Algorithm recommendation, a pivotal technology within the realm of artificial intelligence, has emerged as a significant force shaping the effectiveness of mainstream ideological discourse dissemination. As these algorithms penetrate the domain of mainstream ideological discourse dissemination, they facilitate a range of dynamics: enhancing interactive engagement among discourse participants, providing a holographic view of content, immersing users in varied dissemination modes, and ensuring extensive reach within dissemination spaces. Nevertheless, the use of algorithm recommendations comes with significant challenges that may disrupt the intended outcomes of discourse dissemination. Firstly, the power of discourse may shift erroneously due to "algorithm-driven" strategies, which can undermine the influential role of discourse leaders. Additionally, the "algorithmic black box" phenomenon can lead to the marginalization of essential discourse content, as opaque algorithmic functions obscure the logic behind content selection and presentation. The "algorithmic opium" diminishes effectiveness of dissemination modes, as users become passive consumers rather than active participants. Lastly, the "algorithmic circle" poses a threat by isolating discourse within echo chambers, thereby hindering the expansion into new dissemination territories. To redirect the trajectory from merely "chasing algorithms" to actively "driving algorithms", it is crucial to implement a structured approach to manage the intelligent dissemination of mainstream ideological discourse. This involves employing governance strategies such as subject control algorithms, value-leading algorithms, technical regulation algorithms, and institutional supervision algorithms. By adopting these governance approaches, we can harness algorithmic technology to enhance the dissemination of mainstream ideological discourse.

     

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