1672-8505

CN 51-1675/C

文化消费提升的内涵机制、城市趋势与路径选择以成都市为例

On the Intrinsic Mechanisms, Urban Trends and Path Selection in Promoting Cultural ConsumptionTake Chengdu as An Example

  • 摘要: 我国正从“生产社会”向“消费社会”转型。文化消费是文化经济的重要构成,是形成新质生产力的内生动力。进入新发展阶段,我国社会主要矛盾发生转变,城市文化消费迎来新一轮提质扩容机遇。从消费行为发生的视角看,文化消费通过消费意愿触发、消费偏好优化、消费群体波及三大机制实现整体水平提升。当前,城市文化消费呈现出需求个性化圈层化、方式数字化智能化、群体低龄化老龄化的趋势,文化消费水平成为城市现代化的重要表征。文章以成都市为例,分析了城镇居民文化消费的现状特征,指出未来应从促进收入增长与经济增长同步、综合施策促进文化消费、扩大优质产品供给、培育新兴消费市场、提升公共文化服务品质五个方面入手,进一步增强文化消费能力、优化文化消费环境、培养文化消费偏好、提升文化消费层次、壮大文化消费群体。

     

    Abstract: China is transitioning from a "production society" to a "consumption society". Cultural consumption plays a crucial role in the cultural economy and serves as an intrinsic driving force for the development of new qualitative productive forces. As China enters a new development stage, the principal challenge facing Chinese society has evolved, paving the way for a new era of qualitative expansion in urban cultural consumption. From the perspective of consumption behavior, cultural consumption can be enhanced through three key mechanisms: triggering consumption intentions, optimizing consumption preferences, and expanding consumption groups. Currently, urban cultural consumption is characterized by trends towards customized needs, digital and intelligent modes, and younger- and older-generation orientation. The cultural consumption has become a significant indicator of urban modernization. Using Chengdu as a case study, this paper examines the current characteristics of urban residents' cultural consumption. It suggests that in the future, we should synchronize income growth with economic expansion, implement comprehensive policies to boost cultural consumption, increase the supply of high-quality cultural products, foster new consumer markets, and enhance the quality of public cultural services. By doing so, we can further strengthen cultural consumption capacity, optimize the cultural consumption environment, cultivate and enhance consumption preference, and expand the potential cultural consumer group.

     

/

返回文章
返回