Abstract:
Developing a work mechanism and evaluation system tailored for omnimedia production and dissemination is crucially linked to the work of driving systemic transformation in mainstream media. It is essential to clarify the logical choices and address the misconceptions within the current evaluation system to accurately direct "systemic transformation". As media convergence shifts towards the internet, breaking new ground in the "media metric" of web traffic is necessary. This will help establish a shared adjustment logic with the traditional broadcast media's viewership evaluation system. However, these adjustments have not yet resulted in a comprehensive systemic structure, as observed from practical processes and outcomes. Mainstream media must establish a new evaluation system that aligns with internet communication ecology laws and maintains the core attributes of mainstream media. This is vital to achieve a systemic structural change in the media ecosystem, take the lead in its construction, and fulfill the ultimate goals of "systemic transformation".