1672-8505

CN 51-1675/C

约束条件、动力系统与运转机制:构造全媒体传播体系的“理想类型”

Constraints, Dynamic Systems, and Operational Mechanisms: Constructing the "Ideal Type" of the Omnimedia Communication System

  • 摘要: 就全媒体传播体系研究而言,如何让研究发现充分转换为实践知识,是一个亟待解决的棘手问题。面对该问题,研究构建起了一条以信息传播体制为起点、理想类型为终点的进路。基于该进路,全媒体传播体系可视作官方从应对互联网对“条块格局”的冲击出发,在媒体领域所重建的官方合作网络;而该体系的理想类型,则是特定约束条件与动力系统下的最优运行机制。代入本土语境下的特定约束条件与动力系统后推导出,这种最优运行机制呈现为“政策的归政策、市场的归市场”。一方面,通过政策牵引来制定合作协议,要求网络成员分别达成内容流量分配、技术标准统一与人才跨界协作;另一方面,基于市场驱动来构造交易平台,推动网络成员交易相关产品(服务)。

     

    Abstract: In the research on the omnimedia communication system, how to fully convert research findings into practical knowledge was a pressing and challenging issue. To address this issue, a research approach was established, starting from the information dissemination system and ending with the ideal type. Based on this approach, the omnimedia communication system could be viewed as an official cooperation network rebuilt in the media field by the government in response to the impact of the Internet on the "grid structure". The ideal type of this system was the optimal operating mechanism under specific constraint conditions and dynamic systems. After incorporating specific constraint conditions and dynamic systems in the local context, this optimal operating mechanism means politics and the market operate independently. On the one hand, cooperation agreements were formulated through policy guidance, requiring network members to reach agreements on content traffic distribution, technical standard unification, and cross-disciplinary talent collaboration. On the other hand, a trading platform was constructed based on market drivers to promote the trading of related products (services) among network members.

     

/

返回文章
返回