1672-8505

CN 51-1675/C

热搜操控与网络暴力防范

On the Prevention of Trending Topic Manipulation and Cyberbullying

  • 摘要: 文章以数字化社会为背景,探讨社交媒体热搜在网络暴力治理中的角色转变及其影响,目的在于揭示热搜与网络暴力之间的动态关系,并探索治理机制的优化路径。文章首先分析了热搜榜单作为信息聚合与热点展示平台的重要性,指出其在网络暴力事件中的推波助澜作用。随后,文章梳理了热搜平台从“守门人”到“过失者”甚至“施暴者”的角色演变。在此基础上,文章通过案例分析,提出“点名型”“造谣型”“引导型”“细节型”“替罪型”“怀疑型”六种热搜操控策略及风险点,不同类型的热搜操控方式在一定程度上加剧了网络暴力的发生和扩散,进一步强化了舆论场域的不良互动。最后,文章从普及反网暴法规、增强热搜平台治理能力、提升用户媒介素养等方面提出了对策与建议,以期构建健康和谐的网络空间,有效防范和应对网络暴力问题。

     

    Abstract: This study explores the evolving role of social media trending topics in the governance of cyberbullying within digital societies, aiming to uncover their dynamic relationship and propose enhanced regulatory mechanisms. By analyzing trending lists as platforms for information aggregation, this study highlight their dual function in both spotlighting critical social issues and inadvertently amplifying cyberbullying incidents. This investigation reveals a shift in platforms' roles, transitioning from traditional "gatekeepers" of information to contemporary "negligent actors", and in some cases, potential "perpetrators" of harm. Through case studies, this study identify six manipulative strategies employed in these contexts: Naming control, rumor propagation, opinion guidance, detail amplification, scapegoating, and suspicion engineering. These tactics not only exacerbate the spread of cyberbullying but also intensify harmful interactions within public discourse. To address these challenges, this study propose a series of countermeasures, including strengthening the enforcement of anti-cyberbullying legislation, improving platform governance protocols, and advancing user media literacy initiatives. These measures are designed to foster healthier digital ecosystems while offering practical guidelines for optimizing discourse governance in the algorithmic age.

     

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