Abstract: University ceremony is an indispensable part in the university in the new era as an immaterial carrier of cultural transmission. It provides not only a favorable expansion platform for the expression of individual emotions, but also accumulates strength for the common style of university culture. However, with the lack of the humane value concept in some institutions of higher learning, the intrinsic significance of the university ritual has not been fully demonstrated. Through the research perspectives of hidden curriculum, this paper explores the hidden significance of university ceremony in establishing individual self-belief, the commitment of realistic mission, the consideration of daily life. It constructs the self-awareness and behavior patterns of individuals from the inside out, and analyzes the realizing path and the significance of promoting university ceremony, so as to enhance the level of contemporary university ceremony activities and promote the development of campus ceremony culture.