1672-8505

CN 51-1675/C

文化企业家价值偏好对文化企业社会责任承担的影响——基于我国上市文化企业公开数据的分析

Research on the Influence of Value Preference of Entrepreneurs on Cultural Enterprises' CSR:Based on the Analysis of Public Data of Listed Cultural Enterprises in China

  • 摘要: 文化企业家的价值偏好对企业的战略决策和生产运营产生直接的影响,决定了文化企业社会责任承担的偏倚和发展方向,在一定程度上也关乎整个社会的价值观形成。采用上市文化企业公开数据研究文化企业家价值偏好对文化企业经济责任、法律责任、慈善责任和社会价值导向责任四个方面社会责任承担的影响的结果表明:不同类型的文化企业家的价值偏好对企业社会责任承担的影响存在明显差异;文化企业家的价值偏好对企业经济责任承担的影响呈现“U”型特征;文化价值偏好值越大,对企业社会价值导向责任和慈善责任承担的影响越显著;但偏好值的大小对企业法律责任的承担无显著的影响。建议文化企业家应从本民族精神文化中汲取精华,建立自己的价值观体系,更好地承担企业社会责任。

     

    Abstract: The value preference of cultural entrepreneurs has a direct impact on the strategic decision-making and production and operation of the company, and determines the bias and development direction of cultural social responsibility, which, to some extent, relates to the value formation of the whole society.Based on the public data of listed cultural enterprises, this paper studies the influence of cultural entrepreneur's value preference on the economic responsibility, legal responsibility, charity responsibility and social value orientation of cultural enterprises. The results show that significant differences exist in the influence of different types of cultural entrepreneurs' value preference on corporate social responsibility; the influence of the value preference of cultural entrepreneurs on the economic responsibility of enterprises presents the "U" shape; the larger the value of cultural value preference, the more significant the impact on social value orientation and charity responsibility; however, the size of preference value has no significant impact on the bearing of corporate legal responsibility. The paper suggests that cultural entrepreneurs draw the essence from their own national spiritual culture, establish their own value system, and better undertake corporate social responsibility.

     

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