Abstract: Owing to the reform and opening up policy, the living standard of Chinese people has largely improved in the past thirty years. Today's China plays a more and more important role in the international affairs. But the increase of the "soft power" doesn't share with the development of the "hard power", and the lag of the "soft power" restricts the development of Chinese culture. To strengthen the country through culture and practice of "the strategy of going out", we need to introduce Chinese culture and value to foreign countries, while pragmatic translation can be one of the best choices. Through this way, we can strengthen the construction of the national "soft power" and let the world understand China with the goal of achieving the great "China Dream" of rejuvenating the whole Chinese nation. Based on this point, the paper has discussed the development situation and problem of pragmatic translation as well as the relationship between the "soft power" and the pragmatic translation.