Abstract: Qiang style embroidery is an ancient traditional handicraft, an important cultural symbol of the Qiang ethnic people. In recent times, Maoxian had vigorously carried out the protection of the Qiang embroidery and assisted its development: expanding the scope of the financial support, setting up co-operation and supporting related enterprises, developing craft training for passing on the craft, etc. These measures have achieved good results. But objectively Qiang there are still serious problems to be addressed. To fundamentally solve these problems, we are to increase and expand the product market, make it more influential and upgrade the products so that the Qiang embroidery industry can be further developed.