Abstract:
Developing a targeted and forward-looking evaluation system, aligned with the objectives and advancements of the omnimedia communication system and adhering to an effect-oriented approach, is crucial for promoting its construction and development. Currently, the evaluation system largely extends from that of new mainstream media, focusing primarily on the "effect/result" of product communication, which typifies a "result-oriented evaluation" approach. While a "result-based evaluation" can demonstrate and validate the effectiveness of the omnimedia communication system's construction, it struggles to directly guide and dynamically oversee more complex construction practices. To address this, integrating the "result-based evaluation" with "process-based evaluation" logic offers a viable pathway. This approach involves innovating and upgrading evaluation objectives, logic, and systems from "product" to "mechanism" and from "effect/result" to "network/process". Such a restructured evaluation system would not only focus on "product" and "mechanism" but also test "effects" and guide "processes". It would encompass a composite evaluation across multiple interactive dimensions, including subject, resource, business, and ecological aspects.