How Will New Publicity Be Effective? The Narrative Mechanism and Effective Breakthrough in the Gamification of News on the Mainstream Value

Under the ecological scene of Web3.0, new mainstream media have always been concerned with implementing mainstream value news narratives. "Gaming news" is a lightweight news category that falls under the new publicity concept, and it serves as a useful supplement to the innovation of mainstream value communication. The structure of "gaming news" revolves around simulation and interaction, victory and defeat, role-playing and scripted features. It involves such digital narratives as programmatic rhetoric, visual rhetoric, and intertextuality. However, the dissemination relationship is subject to social relationships, and the cute way of narration of "gaming news" does not necessarily reach a consensus on dissemination. We must confront deep-seated problems such as cognitive cocoon, stereotypes, and the crisis of trust in communication. We must adapt to the interstitial thinking of the new publicity era and reshape "trust" and "immersion" in news to achieve effective information aggregation and value sharing, and effectively promote mainstream values.