Challenges and Countermeasures of Chinese Film and Television Enterprises in International Copyright Trade under the Belt and Road Initiative

Foreign copyright trade of film and television enterprises is the key content in the cultural construction of the Belt and Road. The film and television copyright systems of various countries along the route share the same bloodline but have unique differences. In the future, they will develop towards a direction of internationalization, perfection, and security. At present, Chinese film and television enterprises face three major challenges in the process of copyright cooperation and trade with foreign countries, the unpredictable international development environment, the need to optimize international and domestic copyright rules, and the urgent need to update the risk prevention system. To break the bottleneck of external development and promote the connectivity of cultural industries, China's film and television enterprises need to take the opportunity of cooperation under the Belt and Road Initiative new decade to comprehensively optimize and upgrade the copyright trade plan under the Belt and Road platform, and adhere to the foreign development strategy of "one principle, two breakthroughs, and three paths": with the direction of "policy communication, facility connectivity, unimpeded trade, financial integration, and people-to-people bonds", the essence of the "five links" will be absorbed and transformed into an important part of the compliance system. Combined with the development trend of the film and television copyright system of countries along the Belt and Road, adhere to the core principle of "rule-driven"; grasp the two major breakthrough directions of copyright trade content and copyright trade technology; follow the three-phase risk prevention pathway of before, during, and after.