On the Intrinsic Mechanisms, Urban Trends and Path Selection in Promoting Cultural ConsumptionTake Chengdu as An Example

China is transitioning from a "production society" to a "consumption society". Cultural consumption plays a crucial role in the cultural economy and serves as an intrinsic driving force for the development of new qualitative productive forces. As China enters a new development stage, the principal challenge facing Chinese society has evolved, paving the way for a new era of qualitative expansion in urban cultural consumption. From the perspective of consumption behavior, cultural consumption can be enhanced through three key mechanisms: triggering consumption intentions, optimizing consumption preferences, and expanding consumption groups. Currently, urban cultural consumption is characterized by trends towards customized needs, digital and intelligent modes, and younger- and older-generation orientation. The cultural consumption has become a significant indicator of urban modernization. Using Chengdu as a case study, this paper examines the current characteristics of urban residents' cultural consumption. It suggests that in the future, we should synchronize income growth with economic expansion, implement comprehensive policies to boost cultural consumption, increase the supply of high-quality cultural products, foster new consumer markets, and enhance the quality of public cultural services. By doing so, we can further strengthen cultural consumption capacity, optimize the cultural consumption environment, cultivate and enhance consumption preference, and expand the potential cultural consumer group.